Color

#726dfd

#726dfd
hex#726dfd
rgbrgb(114, 109, 253)
hslhsl(242, 97%, 71%)
oklchoklch(0.617 0.208 279.9)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2161

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f8fd6d

#6db0fd · #ba6dfd

#fd726d · #6dfd72

Split-complementary

Open in tool →

#fdba6d · #b0fd6d

#fd6db0 · #f8fd6d · #6dfdba

Contrast

#726dfd as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #645efd as the text (4.6:1)
  • AAA: use #332cfc as the text (7.22:1)
  • AA: or shift the background to #171717 (4.54:1)
Aaon black
5.32:1passpassfail
  • AAA: use #8f8bfd as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726dfd as the background.

Brands using this color

Fonts for this mood

#726dfd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726dfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726dfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726dfd-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md