Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#726d65
#726d65
hex
#726d65rgb
rgb(114, 109, 101)hsl
hsl(37, 6%, 42%)oklch
oklch(0.537 0.014 79.7)Closest name: Anchovy (#756f6b)Relative luminance 0.1545
Colors that go with #726d65
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #726d65 without the hard edge of pure #000.
Champagne #f7e7ce
shipped7 real palettes, including Coffee Bar and Forest Floor put Champagne beside #726d65, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #726d65: 8 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #726d65 in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #726d65: 7 real palettes, including Campus and Intel's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #726d65: 4 real palettes, including Newsprint and Chipotle's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #726d65 in 7 real palettes, including Harvest and Mid-Century, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #726d65 in 4 real palettes, including Indigo SaaS and Undergrowth, as the accent.
Real palettes that use #726d65
Tints & shades
Harmonies
Contrast
| #726d65 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.13:1 | pass | pass | fail |
|
Aaon black | 4.09:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726d65 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#726d65 reads as neutral, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #726d65
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #726d65 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/726d65-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md