Color

#726bc2

#726bc2
hex#726bc2
rgbrgb(114, 107, 194)
hslhsl(245, 42%, 59%)
oklchoklch(0.574 0.131 285.1)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1799

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbc26b

#6b8fc2 · #9e6bc2

#c2726b · #6bc272

Split-complementary

Open in tool →

#c29e6b · #8fc26b

#c26b8f · #bbc26b · #6bc29e

Contrast

#726bc2 as textRatioAAAA largeAAAFix
Aaon white
4.57:1passpassfail
  • AAA: use #5148b1 as the text (7.21:1)
Aaon black
4.6:1passpassfail
  • AAA: use #948fd1 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726bc2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#726bc2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726bc2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726bc2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726bc2-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md