Color

#7268ca

#7268ca
hex#7268ca
rgbrgb(114, 104, 202)
hslhsl(246, 48%, 60%)
oklchoklch(0.573 0.147 285.4)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1774

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0ca68

#688fca · #a368ca

#ca7268 · #68ca72

Split-complementary

Open in tool →

#caa368 · #8fca68

#ca688f · #c0ca68 · #68caa3

Contrast

#7268ca as textRatioAAAA largeAAAFix
Aaon white
4.62:1passpassfail
  • AAA: use #5246be as the text (7.05:1)
Aaon black
4.55:1passpassfail
  • AAA: use #958ed7 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7268ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7268ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7268ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7268ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7268ca-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md