Color

#7261d1

#7261d1
hex#7261d1
rgbrgb(114, 97, 209)
hslhsl(249, 55%, 60%)
oklchoklch(0.565 0.166 286.8)
Closest name: slateblue (#6a5acd)Relative luminance 0.1673

Colors that go with #7261d1

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0d161

#6188d1 · #aa61d1

#d17261 · #61d172

Split-complementary

Open in tool →

#d1aa61 · #88d161

#d16188 · #c0d161 · #61d1aa

Contrast

#7261d1 as textRatioAAAA largeAAAFix
Aaon white
4.83:1passpassfail
  • AAA: use #5541c8 as the text (7.06:1)
Aaon black
4.35:1failpassfail
  • AA: use #7565d2 as the text (4.55:1)
  • AAA: use #998cde as the text (7.16:1)
  • AA: or shift the background to #f7f7f7 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7261d1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7261d1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7261d1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7261d1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7261d1-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md