Color

#725397

#725397
hex#725397
rgbrgb(114, 83, 151)
hslhsl(267, 29%, 46%)
oklchoklch(0.504 0.109 303.8)
Closest name: Passion Flower (#6f5698)Relative luminance 0.12

Colors that go with #725397

Charcoal, Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#799753

#535797 · #945397

#977253 · #539772

Split-complementary

Open in tool →

#979453 · #579753

#975357 · #799753 · #539794

Contrast

#725397 as textRatioAAAA largeAAAFix
Aaon white
6.18:1passpassfail
  • AAA: use #684c8a as the text (7.02:1)
Aaon black
3.4:1failpassfail
  • AA: use #8668ac as the text (4.59:1)
  • AAA: use #a38cc0 as the text (7.07:1)
  • AA: or shift the background to #dedede (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #725397 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #725397
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #725397 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/725397-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md