Color

#7243df

#7243df
hex#7243df
rgbrgb(114, 67, 223)
hslhsl(258, 71%, 57%)
oklchoklch(0.53 0.222 290.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1292

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0df43

#4363df · #c043df

#df7243 · #43df72

Split-complementary

Open in tool →

#dfc043 · #63df43

#df4363 · #b0df43 · #43dfc0

Contrast

#7243df as textRatioAAAA largeAAAFix
Aaon white
5.86:1passpassfail
  • AAA: use #622edc as the text (7.13:1)
Aaon black
3.58:1failpassfail
  • AA: use #8359e3 as the text (4.5:1)
  • AAA: use #a385ea as the text (7.1:1)
  • AA: or shift the background to #e3e3e3 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7243df as the background.

Brands using this color

Fonts for this mood

#7243df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7243df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7243df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7243df-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md