Color
#723ff3
#723ff3rgb(114, 63, 243)hsl(257, 88%, 60%)oklch(0.542 0.248 288)Colors that go with #723ff3
Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #723ff3: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #723ff3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #723ff3: 4 real palettes, including Nivea's brand system and Nokia's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #723ff3: 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Roblox's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #723ff3 in 6 real palettes, including Gemstone and Toyota's brand system, as the accent.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #723ff3 in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour.
Midnight Blue #191970
shipped5 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #723ff3, as that palette's text colour.
Taupe #483c32
shippedTaupe is paired with #723ff3 in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour.
Real palettes that use #723ff3
Tints & shades
Harmonies
Contrast
| #723ff3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.64:1 | pass | pass | fail |
|
Aaon black | 3.72:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723ff3 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#723ff3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #723ff3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/723ff3-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md