Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#717364
#717364
hex
#717364rgb
rgb(113, 115, 100)hsl
hsl(68, 7%, 42%)oklch
oklch(0.549 0.023 113.3)Closest name: Anchovy (#756f6b)Relative luminance 0.1669
Colors that go with #717364
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #717364 without the hard edge of pure #000.
Champagne #f7e7ce
shipped7 real palettes, including Forest Floor and Coffee Bar put Champagne beside #717364, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #717364: 8 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #717364 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #717364: 7 real palettes, including Campus and Intel's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #717364 in 7 real palettes, including Harvest and Mid-Century, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #717364 in 4 real palettes, including Indigo SaaS and Undergrowth, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Paramount+'s brand system and Lufthansa's brand system put Midnight Blue beside #717364, as the supporting colour.
Real palettes that use #717364
Tints & shades
Harmonies
Contrast
| #717364 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.84:1 | pass | pass | fail |
|
Aaon black | 4.34:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #717364 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#717364 reads as neutral, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #717364
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #717364 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/717364-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md