Color

#7171da

#7171da
hex#7171da
rgbrgb(113, 113, 218)
hslhsl(240, 59%, 65%)
oklchoklch(0.599 0.156 280.6)
Closest name: Pan Purple (#657aef)Relative luminance 0.2038

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dada71

#71a6da · #a671da

#da7171 · #71da71

Split-complementary

Open in tool →

#daa671 · #a6da71

#da71a6 · #dada71 · #71daa6

Contrast

#7171da as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #6969d8 as the text (4.55:1)
  • AAA: use #4444cf as the text (7.06:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #8d8de2 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7171da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7171da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7171da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7171da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7171da-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md