Color

#7072db

#7072db
hex#7072db
rgbrgb(112, 114, 219)
hslhsl(239, 60%, 65%)
oklchoklch(0.601 0.156 279.8)
Closest name: Pan Purple (#657aef)Relative luminance 0.2059

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dbda70

#70a8db · #a470db

#db7072 · #72db70

Split-complementary

Open in tool →

#dba470 · #a8db70

#db70a8 · #dbda70 · #70dba4

Contrast

#7072db as textRatioAAAA largeAAAFix
Aaon white
4.1:1failpassfail
  • AA: use #686ad9 as the text (4.51:1)
  • AAA: use #3f42cf as the text (7.26:1)
  • AA: or shift the background to #121212 (4.57:1)
Aaon black
5.12:1passpassfail
  • AAA: use #8d8ee2 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7072db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7072db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7072db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7072db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7072db-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md