Color

#704ca4

#704ca4
hex#704ca4
rgbrgb(112, 76, 164)
hslhsl(265, 37%, 47%)
oklchoklch(0.498 0.138 300.3)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1129

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fa44c

#4c53a4 · #9d4ca4

#a4704c · #4ca470

Split-complementary

Open in tool →

#a49d4c · #53a44c

#a44c53 · #7fa44c · #4ca49d

Contrast

#704ca4 as textRatioAAAA largeAAAFix
Aaon white
6.44:1passpassfail
  • AAA: use #69479a as the text (7.07:1)
Aaon black
3.26:1failpassfail
  • AA: use #8865b8 as the text (4.6:1)
  • AAA: use #a68cca as the text (7.23:1)
  • AA: or shift the background to #d9d9d9 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #704ca4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#704ca4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #704ca4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #704ca4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/704ca4-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md