Color

#703da4

#703da4
hex#703da4
rgbrgb(112, 61, 164)
hslhsl(270, 46%, 44%)
oklchoklch(0.474 0.161 303.6)
Closest name: rebeccapurple (#663399)Relative luminance 0.0946

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70a43d

#3d3da4 · #a43da4

#a4703d · #3da470

Split-complementary

Open in tool →

#a4a43d · #3da43d

#a43d3d · #70a43d · #3da4a4

Contrast

#703da4 as textRatioAAAA largeAAAFix
Aaon white
7.26:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #915fc4 as the text (4.64:1)
  • AAA: use #ad88d3 as the text (7.24:1)
  • AA: or shift the background to #cccccc (4.52:1)
  • AAA: or shift the background to #fcfcfc (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #703da4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#703da4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #703da4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #703da4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/703da4-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md