Color

#6970bf

#6970bf
hex#6970bf
rgbrgb(105, 112, 191)
hslhsl(235, 40%, 58%)
oklchoklch(0.575 0.121 278)
Closest name: Flood (#6677bb)Relative luminance 0.1835

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfb869

#699bbf · #8d69bf

#bf6970 · #70bf69

Split-complementary

Open in tool →

#bf8d69 · #9bbf69

#bf699b · #bfb869 · #69bf8d

Contrast

#6970bf as textRatioAAAA largeAAAFix
Aaon white
4.5:1failpassfail
  • AA: use #656dbd as the text (4.69:1)
  • AAA: use #4850a8 as the text (7.03:1)
  • AA: or shift the background to #050505 (4.53:1)
Aaon black
4.67:1passpassfail
  • AAA: use #8d92ce as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6970bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#6970bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6970bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6970bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6970bf-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md