Color

#696fe2

#696fe2
hex#696fe2
rgbrgb(105, 111, 226)
hslhsl(237, 68%, 65%)
oklchoklch(0.595 0.171 277.6)
Closest name: Pan Purple (#657aef)Relative luminance 0.1986

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e2dc69

#69ace2 · #a069e2

#e2696f · #6fe269

Split-complementary

Open in tool →

#e2a069 · #ace269

#e269ac · #e2dc69 · #69e2a0

Contrast

#696fe2 as textRatioAAAA largeAAAFix
Aaon white
4.22:1failpassfail
  • AA: use #6067e1 as the text (4.64:1)
  • AAA: use #3a42d9 as the text (7.09:1)
  • AA: or shift the background to #0f0f0f (4.54:1)
Aaon black
4.97:1passpassfail
  • AAA: use #8b90e9 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696fe2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696fe2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696fe2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696fe2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696fe2-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md