Color

#696cd3

#696cd3
hex#696cd3
rgbrgb(105, 108, 211)
hslhsl(238, 55%, 62%)
oklchoklch(0.58 0.155 279.1)
Closest name: slateblue (#6a5acd)Relative luminance 0.1843

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3d069

#69a2d3 · #9b69d3

#d3696c · #6cd369

Split-complementary

Open in tool →

#d39b69 · #a2d369

#d369a2 · #d3d069 · #69d39b

Contrast

#696cd3 as textRatioAAAA largeAAAFix
Aaon white
4.48:1failpassfail
  • AA: use #6568d2 as the text (4.7:1)
  • AAA: use #4146c8 as the text (7.16:1)
  • AA: or shift the background to #050505 (4.55:1)
Aaon black
4.69:1passpassfail
  • AAA: use #8c8fde as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696cd3 as the background.

Brands using this color

Fonts for this mood

#696cd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696cd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696cd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696cd3-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md