Color

#69699b

#69699b
hex#69699b
rgbrgb(105, 105, 155)
hslhsl(240, 20%, 51%)
oklchoklch(0.541 0.078 283.5)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1547

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b9b69

#69829b · #82699b

#9b6969 · #699b69

Split-complementary

Open in tool →

#9b8269 · #829b69

#9b6982 · #9b9b69 · #699b82

Contrast

#69699b as textRatioAAAA largeAAAFix
Aaon white
5.13:1passpassfail
  • AAA: use #54547d as the text (7.14:1)
Aaon black
4.09:1failpassfail
  • AA: use #7272a1 as the text (4.64:1)
  • AAA: use #9494b8 as the text (7.19:1)
  • AA: or shift the background to #f0f0f0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69699b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69699b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69699b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69699b-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md