Color

#695077

#695077
hex#695077
rgbrgb(105, 80, 119)
hslhsl(278, 20%, 39%)
oklchoklch(0.473 0.068 313)
Closest name: Berry Jam (#655883)Relative luminance 0.1007

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e7750

#555077 · #775072

#776950 · #507769

Split-complementary

Open in tool →

#727750 · #507755

#775550 · #5e7750 · #507277

Contrast

#695077 as textRatioAAAA largeAAAFix
Aaon white
6.97:1passpassfail
  • AAA: use #664e74 as the text (7.22:1)
Aaon black
3.01:1failpassfail
  • AA: use #89699b as the text (4.56:1)
  • AAA: use #a68eb4 as the text (7.15:1)
  • AA: or shift the background to #d1d1d1 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #695077 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #695077
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #695077 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/695077-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md