Color

#694a49

#694a49
hex#694a49
rgbrgb(105, 74, 73)
hslhsl(2, 18%, 35%)
oklchoklch(0.443 0.043 21)
Closest name: Bigfoot (#715145)Relative luminance 0.0838

Colors that go with #694a49

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #694a49

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#496869

#694958 · #695a49

#49694a · #4a4969

Split-complementary

Open in tool →

#49695a · #495869

#586949 · #496869 · #5a4969

Contrast

#694a49 as textRatioAAAA largeAAAFix
Aaon white
7.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.68:1failfailfail
  • AA: use #966a69 as the text (4.56:1)
  • AAA: use #b08e8d as the text (7.1:1)
  • AA: or shift the background to #c7c7c7 (4.64:1)
  • AAA: or shift the background to #f2f2f2 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694a49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694a49 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694a49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694a49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694a49-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md