Color

#49694a

#49694a
hex#49694a
rgbrgb(73, 105, 74)
hslhsl(122, 18%, 35%)
oklchoklch(0.487 0.062 145.3)
Closest name: Forest Serenade (#336644)Relative luminance 0.1201

Colors that go with #49694a

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #49694a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#694968

#586949 · #49695a

#4a4969 · #694a49

Split-complementary

Open in tool →

#5a4969 · #694958

#495869 · #694968 · #695a49

Contrast

#49694a as textRatioAAAA largeAAAFix
Aaon white
6.17:1passpassfail
  • AAA: use #436044 as the text (7.01:1)
Aaon black
3.4:1failpassfail
  • AA: use #587e59 as the text (4.54:1)
  • AAA: use #78a179 as the text (7.17:1)
  • AA: or shift the background to #dedede (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49694a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #49694a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #49694a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/49694a-a2bea6-9e4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md