Color

#694a44

#694a44
hex#694a44
rgbrgb(105, 74, 68)
hslhsl(10, 21%, 34%)
oklchoklch(0.441 0.044 31.2)
Closest name: Black Power (#654b37)Relative luminance 0.0832

Colors that go with #694a44

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #694a44

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#446369

#694451 · #695d44

#44694b · #4b4469

Split-complementary

Open in tool →

#44695d · #445169

#516944 · #446369 · #5d4469

Contrast

#694a44 as textRatioAAAA largeAAAFix
Aaon white
7.88:1passpasspassPasses AAA — no fix needed.
Aaon black
2.66:1failfailfail
  • AA: use #976b63 as the text (4.6:1)
  • AAA: use #b08e87 as the text (7.07:1)
  • AA: or shift the background to #c4c4c4 (4.52:1)
  • AAA: or shift the background to #f2f2f2 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694a44 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694a44 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694a44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694a44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694a44-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md