Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#281d1a
#281d1a
hex
#281d1argb
rgb(40, 29, 26)hsl
hsl(13, 21%, 13%)oklch
oklch(0.243 0.018 35.8)Closest name: Dark Orchestra (#251b19)Relative luminance 0.014
Colors that go with #281d1a
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #281d1a without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #281d1a in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #281d1a, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #281d1a in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Estate put Blush Pink beside #281d1a, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #281d1a, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Candlelight put Burgundy beside #281d1a, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #281d1a in 6 real palettes, including Kiln and Coffee Bar, as the accent.
Real palettes that use #281d1a
Tints & shades
Harmonies
Contrast
| #281d1a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.39:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.28:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #281d1a as the background.
Brands using this color
- Mailchimpprimary · #241c15 · Δ1.273
- Victoria's Secretprimary · #221d1d · Δ1.297
- Victoria's Secrettext · #221d1d · Δ1.297
- Appleprimary · #221e1f · Δ1.394
- BrandSweetstext · #241c14 · Δ1.399
- Todoisttext · #25221e · Δ1.675
- Bumbleprimary · #202020 · Δ1.832
- Bumbletext · #202020 · Δ1.832
- ClickUptext · #202020 · Δ1.832
- Lamborghiniprimary · #202020 · Δ1.832
- Lamborghinitext · #202020 · Δ1.832
- GitLabtext · #1f1f1f · Δ1.87
- Googletext · #1f1f1f · Δ1.87
- HubSpottext · #1f1f1f · Δ1.87
- Revoluttext · #1f1f1f · Δ1.87
- Coheretext · #212121 · Δ1.89
- Postmantext · #212121 · Δ1.89
- Rolextext · #212121 · Δ1.89
- SoFiprimary · #212121 · Δ1.89
- SoFitext · #212121 · Δ1.89
Palettes built around it
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Harvest
Open in tool →Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat.
Woodsmoke
Open in tool →Amber and oxblood on smoky brown — a fireside dark mode that photographs whisky, leather and wool.
Cider
Open in tool →Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Tequila Sunrise
Open in tool →Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once.
Candlelight
Open in tool →Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness.
Fonts for this mood
#281d1a reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #281d1a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #281d1a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/281d1a-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md