Color

#673ce7

#673ce7
hex#673ce7
rgbrgb(103, 60, 231)
hslhsl(255, 78%, 57%)
oklchoklch(0.518 0.239 286.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1188

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bce73c

#3c67e7 · #bc3ce7

#e7673c · #3ce767

Split-complementary

Open in tool →

#e7bc3c · #67e73c

#e73c67 · #bce73c · #3ce7bc

Contrast

#673ce7 as textRatioAAAA largeAAAFix
Aaon white
6.22:1passpassfail
  • AAA: use #5c2ee5 as the text (7.05:1)
Aaon black
3.38:1failpassfail
  • AA: use #7f5ceb as the text (4.63:1)
  • AAA: use #9f84f0 as the text (7.03:1)
  • AA: or shift the background to #dedede (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #673ce7 as the background.

Brands using this color

Fonts for this mood

#673ce7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #673ce7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #673ce7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/673ce7-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md