Color

#673bbf

#673bbf
hex#673bbf
rgbrgb(103, 59, 191)
hslhsl(260, 53%, 49%)
oklchoklch(0.482 0.194 292.9)
Closest name: Blurple (#5539cc)Relative luminance 0.0977

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#93bf3b

#3b51bf · #a93bbf

#bf673b · #3bbf67

Split-complementary

Open in tool →

#bfa93b · #51bf3b

#bf3b51 · #93bf3b · #3bbfa9

Contrast

#673bbf as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #845fce as the text (4.51:1)
  • AAA: use #a58adb as the text (7.26:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #673bbf as the background.

Brands using this color

Fonts for this mood

#673bbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #673bbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #673bbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/673bbf-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md