Color

#673ad9

#673ad9
hex#673ad9
rgbrgb(103, 58, 217)
hslhsl(257, 68%, 54%)
oklchoklch(0.503 0.225 288.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1092

Colors that go with #673ad9

Charcoal, Royal Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acd93a

#3a5dd9 · #b73ad9

#d9673a · #3ad967

Split-complementary

Open in tool →

#d9b73a · #5dd93a

#d93a5d · #acd93a · #3ad9b7

Contrast

#673ad9 as textRatioAAAA largeAAAFix
Aaon white
6.6:1passpassfail
  • AAA: use #6131d8 as the text (7.14:1)
Aaon black
3.18:1failpassfail
  • AA: use #825ce0 as the text (4.56:1)
  • AAA: use #a387e8 as the text (7.19:1)
  • AA: or shift the background to #d6d6d6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #673ad9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#673ad9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #673ad9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #673ad9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/673ad9-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md