Color

#623474

#623474
hex#623474
rgbrgb(98, 52, 116)
hslhsl(283, 38%, 33%)
oklchoklch(0.412 0.114 315.7)
Closest name: Imperial (#602f6b)Relative luminance 0.0631

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#467434

#423474 · #743466

#746234 · #347462

Split-complementary

Open in tool →

#667434 · #347442

#744234 · #467434 · #346674

Contrast

#623474 as textRatioAAAA largeAAAFix
Aaon white
9.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.26:1failfailfail
  • AA: use #9b5ab5 as the text (4.52:1)
  • AAA: use #b484c8 as the text (7.08:1)
  • AA: or shift the background to #b5b5b5 (4.53:1)
  • AAA: or shift the background to #e0e0e0 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #623474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#623474 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #623474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #623474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/623474-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md