Color

#542017

#542017
hex#542017
rgbrgb(84, 32, 23)
hslhsl(9, 57%, 21%)
oklchoklch(0.319 0.08 31.7)
Closest name: Chocolate Rush (#4e1b0b)Relative luminance 0.0298

Colors that go with #542017

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#174b54

#54172c · #543f17

#175420 · #201754

Split-complementary

Open in tool →

#17543f · #172c54

#2c5417 · #174b54 · #3f1754

Contrast

#542017 as textRatioAAAA largeAAAFix
Aaon white
13.16:1passpasspassPasses AAA — no fix needed.
Aaon black
1.6:1failfailfail
  • AA: use #c84d37 as the text (4.57:1)
  • AAA: use #d87f6f as the text (7.19:1)
  • AA: or shift the background to #999999 (4.62:1)
  • AAA: or shift the background to #bdbdbd (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #542017 as the background.

Brands using this color

Fonts for this mood

#542017 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #542017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #542017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/542017-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md