Color
#523f97
#523f97rgb(82, 63, 151)hsl(253, 41%, 42%)oklch(0.436 0.138 289.3)Colors that go with #523f97
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #523f97: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #523f97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
analogousshippedSteel Blue is #523f97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #523f97, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #523f97: 4 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #523f97 in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #523f97: 13 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Midnight Blue #191970
shipped16 real palettes, including Kraken's brand system and First Snow put Midnight Blue beside #523f97, as the lead colour.
Real palettes that use #523f97
Tints & shades
Harmonies
Contrast
| #523f97 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.34:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.52:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #523f97 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#523f97 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #523f97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/523f97-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md