Color

#4c739a

#4c739a
hex#4c739a
rgbrgb(76, 115, 154)
hslhsl(210, 34%, 45%)
oklchoklch(0.543 0.076 249.4)
Closest name: Beach View (#4f7694)Relative luminance 0.1613

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a734c

#4c9a9a · #4c4c9a

#9a4c73 · #739a4c

Split-complementary

Open in tool →

#9a4c4c · #9a9a4c

#9a4c9a · #9a734c · #4c9a4c

Contrast

#4c739a as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #3b5978 as the text (7.28:1)
Aaon black
4.23:1failpassfail
  • AA: use #4f78a1 as the text (4.53:1)
  • AAA: use #7699bc as the text (7.05:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4c739a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #4c739a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4c739a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4c739a-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md