Color

#7699bc

#7699bc
hex#7699bc
rgbrgb(118, 153, 188)
hslhsl(210, 34%, 60%)
oklchoklch(0.67 0.065 248.8)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.3026

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9976

#76bcbc · #7676bc

#bc7699 · #99bc76

Split-complementary

Open in tool →

#bc7676 · #bcbc76

#bc76bc · #bc9976 · #76bc76

Contrast

#7699bc as textRatioAAAA largeAAAFix
Aaon white
2.98:1failfailfail
  • AA: use #4f78a1 as the text (4.63:1)
  • AAA: use #3b5978 as the text (7.28:1)
  • AA: or shift the background to #2e2e2e (4.56:1)
  • AAA: or shift the background to #000000 (7.05:1)
Aaon black
7.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7699bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7699bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7699bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7699bc-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md