Color

#4c70bd

#4c70bd
hex#4c70bd
rgbrgb(76, 112, 189)
hslhsl(221, 46%, 52%)
oklchoklch(0.555 0.127 263.8)
Closest name: Campanula (#3473b7)Relative luminance 0.168

Colors that go with #4c70bd

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd994c

#4ca8bd · #614cbd

#bd4c70 · #70bd4c

Split-complementary

Open in tool →

#bd614c · #a8bd4c

#bd4ca8 · #bd994c · #4cbd61

Contrast

#4c70bd as textRatioAAAA largeAAAFix
Aaon white
4.82:1passpassfail
  • AAA: use #385799 as the text (7.02:1)
Aaon black
4.36:1failpassfail
  • AA: use #5073be as the text (4.54:1)
  • AAA: use #7d97cf as the text (7.2:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4c70bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4c70bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4c70bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4c70bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4c70bd-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md