Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Color
#49779c
#49779c
hex
#49779crgb
rgb(73, 119, 156)hsl
hsl(207, 36%, 45%)oklch
oklch(0.552 0.077 244.1)Closest name: Cry Me a River (#427898)Relative luminance 0.1701
Colors that go with #49779c
Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #49779c: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #49779c in 7 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #49779c: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #49779c: 6 real palettes, including Dusk and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #49779c in 12 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #49779c: 12 real palettes, including Discover's brand system and Campus, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #49779c: 4 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Sienna #a0522d
complementarySienna sits directly opposite #49779c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #49779c
Tints & shades
Harmonies
Contrast
| #49779c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.77:1 | pass | pass | fail |
|
Aaon black | 4.4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49779c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#49779c reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #49779c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #49779c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/49779c-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md