Color

#98499c

#98499c
hex#98499c
rgbrgb(152, 73, 156)
hslhsl(297, 36%, 45%)
oklchoklch(0.536 0.15 325.6)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1384

Colors that go with #98499c

Sea Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e9c49

#6f499c · #9c4977

#9c9849 · #499c98

Split-complementary

Open in tool →

#779c49 · #499c6f

#9c6f49 · #4e9c49 · #49779c

Contrast

#98499c as textRatioAAAA largeAAAFix
Aaon white
5.57:1passpassfail
  • AAA: use #803e84 as the text (7.14:1)
Aaon black
3.77:1failpassfail
  • AA: use #ab55af as the text (4.65:1)
  • AAA: use #bf7fc3 as the text (7.04:1)
  • AA: or shift the background to #e8e8e8 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98499c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98499c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98499c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98499c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98499c-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md