Color

#4964ab

#4964ab
hex#4964ab
rgbrgb(73, 100, 171)
hslhsl(223, 40%, 48%)
oklchoklch(0.517 0.117 266.6)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1347

Colors that go with #4964ab

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab9049

#4996ab · #5f49ab

#ab4965 · #65ab49

Split-complementary

Open in tool →

#ab5f49 · #96ab49

#ab4996 · #ab9049 · #49ab5f

Contrast

#4964ab as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #3f5692 as the text (7.1:1)
Aaon black
3.69:1failpassfail
  • AA: use #5b75b9 as the text (4.69:1)
  • AAA: use #8296c9 as the text (7.16:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4964ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4964ab reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4964ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4964ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4964ab-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md