Color
#490fbd
#490fbdrgb(73, 15, 189)hsl(260, 85%, 40%)oklch(0.408 0.229 284.6)Colors that go with #490fbd
Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #490fbd: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #490fbd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #490fbd: 6 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #490fbd: 5 real palettes, including Peacock's brand system and Blue Mono, as the accent.
Crimson #dc143c
shippedCrimson is paired with #490fbd in 7 real palettes, including Behance's brand system and Wells Fargo's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #490fbd: 7 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #490fbd: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour.
Midnight Blue #191970
shipped10 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #490fbd, as the lead colour.
Real palettes that use #490fbd
Tints & shades
Harmonies
Contrast
| #490fbd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.06:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.09:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #490fbd as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#490fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #490fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/490fbd-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md