Color

#474b9a

#474b9a
hex#474b9a
rgbrgb(71, 75, 154)
hslhsl(237, 37%, 44%)
oklchoklch(0.452 0.126 277.9)
Closest name: Blueberry (#464196)Relative luminance 0.087

Colors that go with #474b9a

Charcoal, Steel Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a9647

#47749a · #6c479a

#9a474b · #4b9a47

Split-complementary

Open in tool →

#9a6c47 · #749a47

#9a4774 · #9a9647 · #479a6c

Contrast

#474b9a as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #6c70bc as the text (4.68:1)
  • AAA: use #8f92cc as the text (7.15:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #474b9a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#474b9a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #474b9a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #474b9a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/474b9a-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md