Color
#40448c
#40448crgb(64, 68, 140)hsl(237, 37%, 40%)oklch(0.422 0.117 277.7)Colors that go with #40448c
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40448c: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #40448c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #40448c, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #40448c: 5 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40448c in 11 real palettes, including Amazon's brand system and Casper Sleep's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40448c: 13 real palettes, including Warbyparker's brand system and General Mills's brand system, as the accent.
Midnight Blue #191970
shipped12 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #40448c, as that palette's text colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #40448c: 4 real palettes, including First Snow and Glacier, as the accent.
Real palettes that use #40448c
Tints & shades
Harmonies
Contrast
| #40448c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.42:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40448c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40448c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40448c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40448c-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md