Color
#474990
#474990rgb(71, 73, 144)hsl(238, 34%, 42%)oklch(0.441 0.114 279.4)Colors that go with #474990
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #474990: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #474990's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #474990, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #474990 in 13 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #474990: 5 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent.
Midnight Blue #191970
shipped19 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #474990, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #474990 in 5 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #474990 in 15 real palettes, including Carrefour's brand system and Nokia's brand system, as the supporting colour.
Real palettes that use #474990
Tints & shades
Harmonies
Contrast
| #474990 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.62:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #474990 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #474990 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/474990-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md