Color

#473dd1

#473dd1
hex#473dd1
rgbrgb(71, 61, 209)
hslhsl(244, 62%, 53%)
oklchoklch(0.473 0.217 277.1)
Closest name: Blurple (#5539cc)Relative luminance 0.0928

Colors that go with #473dd1

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #473dd1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c8d13d

#3d7dd1 · #913dd1

#d1473d · #3dd147

Split-complementary

Open in tool →

#d1913d · #7dd13d

#d13d7d · #c8d13d · #3dd191

Contrast

#473dd1 as textRatioAAAA largeAAAFix
Aaon white
7.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #6e66db as the text (4.59:1)
  • AAA: use #918be4 as the text (7.02:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #473dd1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#473dd1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #473dd1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #473dd1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/473dd1-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md