Color

#433dae

#433dae
hex#433dae
rgbrgb(67, 61, 174)
hslhsl(243, 48%, 46%)
oklchoklch(0.439 0.174 278.8)
Closest name: Blueberry (#464196)Relative luminance 0.0759

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8ae3d

#3d70ae · #7b3dae

#ae433d · #3dae43

Split-complementary

Open in tool →

#ae7b3d · #70ae3d

#ae3d70 · #a8ae3d · #3dae7b

Contrast

#433dae as textRatioAAAA largeAAAFix
Aaon white
8.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #716ccb as the text (4.71:1)
  • AAA: use #918ed7 as the text (7.05:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ededed (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #433dae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#433dae reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #433dae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #433dae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/433dae-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md