Color

#423f97

#423f97
hex#423f97
rgbrgb(66, 63, 151)
hslhsl(242, 41%, 42%)
oklchoklch(0.422 0.14 280.1)
Closest name: Blueberry (#464196)Relative luminance 0.0695

Colors that go with #423f97

Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94973f

#3f6897 · #6e3f97

#97423f · #3f9742

Split-complementary

Open in tool →

#976e3f · #68973f

#973f68 · #94973f · #3f976e

Contrast

#423f97 as textRatioAAAA largeAAAFix
Aaon white
8.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #6e6cc1 as the text (4.58:1)
  • AAA: use #9290d0 as the text (7.12:1)
  • AA: or shift the background to #bababa (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #423f97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#423f97 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #423f97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #423f97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/423f97-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md