Color

#423caf

#423caf
hex#423caf
rgbrgb(66, 60, 175)
hslhsl(243, 49%, 46%)
oklchoklch(0.437 0.176 278.5)
Closest name: Blueberry (#464196)Relative luminance 0.0749

Colors that go with #423caf

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a9af3c

#3c70af · #7b3caf

#af423c · #3caf42

Split-complementary

Open in tool →

#af7b3c · #70af3c

#af3c70 · #a9af3c · #3caf7b

Contrast

#423caf as textRatioAAAA largeAAAFix
Aaon white
8.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #706bcc as the text (4.66:1)
  • AAA: use #918dd8 as the text (7.01:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #423caf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#423caf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #423caf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #423caf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/423caf-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md