Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Color
#407fa0
#407fa0
hex
#407fa0rgb
rgb(64, 127, 160)hsl
hsl(201, 43%, 44%)oklch
oklch(0.569 0.082 233.6)Closest name: Cry Me a River (#427898)Relative luminance 0.1881
Colors that go with #407fa0
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #407fa0: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
shippedCopper is paired with #407fa0 in 5 real palettes, including Riverbed and Dusk, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #407fa0 in 4 real palettes, including Retro Pop and Gemstone, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #407fa0 in 5 real palettes, including Sapphire & Gold and Open House, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #407fa0 in 4 real palettes, including Fintech Trust and Plaid's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Sky Blue #87ceeb
shippedSky Blue is paired with #407fa0 in 4 real palettes, including Still Water and Dusty Blue, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #407fa0 in 14 real palettes, including Still Water and Rain Garden, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Sienna #a0522d
complementarySienna sits directly opposite #407fa0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #407fa0
Tints & shades
Harmonies
Contrast
| #407fa0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.41:1 | fail | pass | fail | |
Aaon black | 4.76:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #407fa0 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#407fa0 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #407fa0
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #407fa0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/407fa0-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md