Color

#a0407f

#a0407f
hex#a0407f
rgbrgb(160, 64, 127)
hslhsl(321, 43%, 44%)
oklchoklch(0.522 0.147 343.2)
Closest name: Fandango (#b53389)Relative luminance 0.1267

Colors that go with #a0407f

Sea Green, Denim and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40a062

#9240a0 · #a0404e

#7fa040 · #407fa0

Split-complementary

Open in tool →

#4ea040 · #40a092

#a09240 · #40a062 · #404ea0

Contrast

#a0407f as textRatioAAAA largeAAAFix
Aaon white
5.94:1passpassfail
  • AAA: use #8e3970 as the text (7.07:1)
Aaon black
3.53:1failpassfail
  • AA: use #b95094 as the text (4.64:1)
  • AAA: use #cb7caf as the text (7.04:1)
  • AA: or shift the background to #e0e0e0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a0407f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a0407f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a0407f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a0407f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a0407f-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md