Color
#404fc4
#404fc4rgb(64, 79, 196)hsl(233, 53%, 51%)oklch(0.487 0.182 272.2)Colors that go with #404fc4
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #404fc4: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #404fc4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #404fc4 in 4 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #404fc4 in 9 real palettes, including Pixar's brand system and Zillow's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cornflower Blue #6495ed
shippedCornflower Blue is paired with #404fc4 in 5 real palettes, including Coca-Cola's brand system and Blue Mono, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #404fc4 in 10 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #404fc4 in 4 real palettes, including Calm's brand system and Astro's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #404fc4 in 5 real palettes, including Campbell's's brand system and Nissan's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #404fc4
Tints & shades
Harmonies
Contrast
| #404fc4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.7:1 | pass | pass | fail |
|
Aaon black | 3.13:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404fc4 as the background.
Brands using this color
Fonts for this mood
#404fc4 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #404fc4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/404fc4-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md