Color

#404d38

#404d38
hex#404d38
rgbrgb(64, 77, 56)
hslhsl(97, 16%, 26%)
oklchoklch(0.402 0.038 133.8)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0668

Colors that go with #404d38

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#45384d

#4a4d38 · #384d3a

#38404d · #4d3840

Split-complementary

Open in tool →

#3a384d · #4d384a

#384a4d · #45384d · #4d3a38

Contrast

#404d38 as textRatioAAAA largeAAAFix
Aaon white
8.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #677c5a as the text (4.61:1)
  • AAA: use #859c77 as the text (7.02:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e3e3e3 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404d38 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404d38 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404d38
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404d38 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404d38-a9bea2-624edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md