Color
#40499c
#40499crgb(64, 73, 156)hsl(234, 42%, 43%)oklch(0.444 0.134 274.9)Colors that go with #40499c
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40499c: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #40499c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #40499c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #40499c in 4 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped5 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #40499c, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #40499c: 4 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40499c in 10 real palettes, including Amazon's brand system and Chase's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #40499c: 4 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour.
Real palettes that use #40499c
Tints & shades
Harmonies
Contrast
| #40499c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.92:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.65:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40499c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40499c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40499c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40499c-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md