Color

#404696

#404696
hex#404696
rgbrgb(64, 70, 150)
hslhsl(236, 40%, 42%)
oklchoklch(0.434 0.129 276.4)
Closest name: Blueberry (#464196)Relative luminance 0.0767

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969040

#407196 · #654096

#964046 · #469640

Split-complementary

Open in tool →

#966540 · #719640

#964071 · #969040 · #409665

Contrast

#404696 as textRatioAAAA largeAAAFix
Aaon white
8.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.53:1failfailfail
  • AA: use #696fbf as the text (4.63:1)
  • AAA: use #8d91ce as the text (7.07:1)
  • AA: or shift the background to #bfbfbf (4.51:1)
  • AAA: or shift the background to #ededed (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404696 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404696 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404696
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404696-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md