Color

#404296

#404296
hex#404296
rgbrgb(64, 66, 150)
hslhsl(239, 40%, 42%)
oklchoklch(0.426 0.135 278)
Closest name: Blueberry (#464196)Relative luminance 0.0719

Colors that go with #404296

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969540

#406d96 · #6a4096

#964042 · #429640

Split-complementary

Open in tool →

#966a40 · #6d9640

#96406d · #969540 · #40966a

Contrast

#404296 as textRatioAAAA largeAAAFix
Aaon white
8.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #6d6ec0 as the text (4.64:1)
  • AAA: use #9091d0 as the text (7.15:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404296 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404296 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404296
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404296 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404296-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md