Color

#40419c

#40419c
hex#40419c
rgbrgb(64, 65, 156)
hslhsl(239, 42%, 43%)
oklchoklch(0.428 0.145 277.9)
Closest name: Blueberry (#464196)Relative luminance 0.0727

Colors that go with #40419c

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c9a40

#406f9c · #6c409c

#9c4041 · #419c40

Split-complementary

Open in tool →

#9c6c40 · #6f9c40

#9c406f · #9c9a40 · #409c6c

Contrast

#40419c as textRatioAAAA largeAAAFix
Aaon white
8.56:1passpasspassPasses AAA — no fix needed.
Aaon black
2.45:1failfailfail
  • AA: use #6b6cc2 as the text (4.55:1)
  • AAA: use #8f90d1 as the text (7.08:1)
  • AA: or shift the background to #bdbdbd (4.55:1)
  • AAA: or shift the background to #ebebeb (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40419c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40419c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40419c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40419c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40419c-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md